Fuerza Regida Becomes First Mexican Band to Release New Era 59FIFTY Cap

Fuerza Regida x New Era Collection Goes On-Sale Today 6/28 at 2PM PT

The Fuerza Regida x New Era collection arrives as the San Bernardino band embarks on their Pero No Te Enamores Tour. The 45-date, U.S. arena tour has already seen sold out shows in Austin, San Diego, Phoenix and more. Tickets are available here.

Critical Praise:
WINNER: 2023 Billboard Music Awards (“Top Duo/Group”; “Top Latin Duo/Group”)

“Belikeada is a testament to their ability to push boundaries while staying true to their roots, ensuring that that the group remains a reckoning force in the world of Mexican and Mexican-American music” – Billboard

“Fuerza Regida embodies the idea that if you work hard enough, you can achieve your version of the American Dream. This mindset is the subject matter for many of their songs (much of their music is either about the hustle, or the rewards that come from all that hard work). They’re not all talk, either. In the last 12 months, the band has released three albums and has gone on tour across the country.” – Los Angeles Times

“Shakira and Fuerza Regida defend the working class and tell off bad bosses everywhere in the new music video for their joint single ‘El Jefe,’ or ‘The Boss.'” – Variety
The Announcement:
Hitmaking Mexican band Fuerza Regida announces their capsule collection with New Era, becoming the first Mexican band to collaborate with the iconic hat brand. The Fuerza Regida x New Era 59FIFTY Fitted Cap features an embroidered ‘FR’ logo at the front panels and a vibrant undervisor. The cap comes in two colorways: black with grey undervisor and kelly green with red undervisor.

The Fuerza Regida x New Era collection drops today, June 28th at 2PM PT on www.fuerzaregida.com

The capsule collection comes as Fuerza Regida continue their Summer 2024 headlining “Pero No Te Enamores Tour,” recently selling out shows in Austin, Oklahoma City, Kansas City, San Diego and Phoenix. The tour is a brand new and elevated production that features a full center 360 degree stage setup with lasers that put the audience right in the middle of the action, transporting them to the heart of a Mexican palenque. Delivering a setlist featuring all their historic hits, including TÚ NAME, Que Onda, and Sabor Fresa, Fuerza take the fans through their most famous collaborations and a musical journey spanning their entire career. Fuerza’s creativity and the chemistry between band members and their fans is what drives their immersive and innovative concert experiences, solidifying Fuerza Regida’s status as one of the leading live acts in Mexican music today.

Fronted by Jesús Ortiz Paz, the San Bernardino-native group has taken the US and Mexico by storm. Fuerza Regida’s popularity has grown significantly since their 2023 Billboard Music Award wins and the success of their album Pa Las Baby’s Y Belikeada. Known for their high energy performances, the band continues to expand their reach and solidify their place as a power player in the music industry.

Stay tuned for much more information about Fuerza Regida in the near future.

Shop Fuerza Regida x New Era: https://fuerzaregida.com/

Tickets for Fuerza Regida shows are available HERE

Fuerza Regida Facts & Stats:
Formed in San Bernardino, CA in 2015, the five-man group is composed of lead singer/songwriter Jesús Ortiz Paz (aka JOP), Samuel Jaimez on requinto, Khrystian Ramos on armonía/guitarron, José Garcia on Tuba, and Moises Lopez on Tololoche
In 2023, Fuerza Regida became the first Latin band to be No. 1 on the “Top Artists – Duo/Group” list of Billboard‘s year-end charts, and won 2023 Billboard Music Awards for Top Duo/Group and Top Latin Duo/Group
Fuerza’s collaboration with Marshmello, “Harley Quinn,” became their first song to reach #1 on the Latin Airplay Chart, generated over 395 million streams on Spotify, and peaked at #40 on the Billboard Hot 100 in 2023
The group has placed 7 albums and EPs in the Top 10 of Billboard’s Top Latin Albums chart, including their October 2023 album, Pa Las Baby’s Y Belikeada, which reached at #1 on the Billboard Latin Albums chart, and debuted at #14 on the Billboard 200, behind 53 million on-demand streams during its opening week, the third-largest opening total for a regional Mexican album to date
Most recently, the group shared their new EP, Dolido Pero No Arrepentido, which debuted at #7 on Billboard’s Latin Albums chart and at #2 on Billboard’s Regional Mexican Albums chart, and every song from the EP charted on Billboard’s Hot Latin Songs chart
Beyond their headlining tour, Fuerza Regida will headline Baja Beach Fest in Rosarito Beach, MX (August 13)
Stream Dolido Pero No Arrepentido: spotify | apple

Stream Pa Las Baby’s Y Belikeada: spotify | apple

Pero No Te Enamores Tour Dates:
Jun 06 Austin, TX Moody Center – SOLD OUT
Jun 09 Edinburg, TX Bert Ogden Arena – SOLD OUT
Jun 14 Oklahoma City, OK Paycom Center
Jun 15 Ridgedale, MO Thunder Ridge Nature Arena
Jun 16 Kansas City, MO T-Mobile Center
Jun 20 San Diego, CA Viejas Arena – NEW DATE
Jun 21 San Diego, CA Viejas Arena – SOLD OUT
Jun 22 Phoenix, AZ Footprint Center – SOLD OUT
Jun 23 Phoenix, AZ Footprint Center – NEW DATE
Jun 29 Portland, OR Moda Center
Jun 30 Seattle, WA Climate Pledge Arena
Jul 06 San Jose, CA SAP Center – SOLD OUT
Jul 07 Fresno, CA Save Mart Center at Fresno State
Jul 13 Houston, TX Toyota Center
Jul 20 Dallas, TX Dos Equis Pavilion – SOLD OUT
Jul 21 Dallas, TX Dos Equis Pavilion – NEW DATE
Jul 26 Atlanta, GA State Farm Arena
Jul 27 Tampa, FL Amalie Arena
Jul 28 Sunrise, FL Amerant Bank Arena
Aug 02 Greensboro, NC Greensboro Coliseum Complex
Aug 04 Belmont Park, NY UBS Arena
Aug 16 Milwaukee, WI Fiserv Forum
Aug 17 Indianapolis, IN Gainbridge Fieldhouse
Sep 01 Tinley Park, IL Credit Union 1 Amphitheatre – SOLD OUT
Sep 06 Salt Lake City, UT Delta Center
Sep 08 Denver, CO Ball Arena
Sep 15 Las Vegas, NV T-Mobile Arena
Sep 20 San Antonio, TX Frost Bank Center
Sep 21 El Paso, TX UTEP Don Haskins Center
Sep 28 Anaheim, CA Honda Center – SOLD OUT
Sep 29 Palm Desert, CA Acrisure Arena – SOLD OUT
Oct 05 Sacramento, CA Golden 1 Center
Oct 11 Leon, MX Mega Velaria*
Oct 12 Mexico City, MX Plaza De Toros*
Oct 31 Monterrey, MX Arena Monterrey*
Nov 1 Monterrey, MX Arena Monterrey*
Nov 2 Torreon, MX Coliseo Centenario*
Nov 7 Oaxaca, MX Auditorio GNP*
Nov 9 San Luis Potosi, MX El Domo*
Nov 15 Inglewood, CA Intuit Dome – NEW DATE
Nov 16 Inglewood, CA Intuit Dome – SOLD OUT

For Fuerza Regida, please contact:
Kerry Harrison, Audible Treats

Press Portal:
To apply for media credentials for concert coverage:
The Background:
About Fuerza Regida
Mexican regional band Fuerza Regida’s music has taken Mexico by storm , and is also making a big impact on the American charts. The prolific band has released eight albums in three years, with their second album, 2019’s Del Barrio Hasta Aqui, entering the Regional Mexican Charts at #1. Their 2018 single “Sigo Chambeando” has been streamed 300 million times on YouTube and Spotify alone. Singer/songwriter Jesús Ortiz Paz founded Fuerza Regida in 2015, originally to perform covers of their favorite songs. Slowly their fan base grew, and after two years they went viral with an original track called “Radicamos en South Central.” The tune was uploaded to Jesús’s personal YouTube channel and blew up. Jesus also maintains his popular YouTube channel (which boasts nearly 1,000,000 Million subscribers), augmenting Fuerza Regida videos with inventive content. His most recent releases include an EP, Dolido Pero No Arrepentido, that went #1 Global with no features. Currently, Jesús Ortiz Paz is the owner and CEO of Street Mob Records, one of the most important regional Mexican music record labels, which opens the doors to new artists and composers, taking their careers to the highest levels of the entertainment industry.

About Live Nation Entertainment
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