Critical Praise:
“His latest project basks in the idea that an album this regionally specific can still have nationwide appeal.” – Pitchfork

“The King of contemporary Detroit rap” – HYPEBEAST

“As a Detroit hip-hop veteran, Icewear Vezzo has earned his position in the city’s hierarchy. With his first mixtape, The Clarity, dropping in 2013, and turning into a series, along with his presence in Detroit, the groundwork he’s put in over time is respected.” – XXL

“I don’t think a day will go by moving forward where he isn’t one of the main points in every conversation about rap all over the world.” – Lyrical Lemonade
The Album:
Icewear Vezzo rose from the Detroit trenches to become a successful entrepreneur and one of his city’s most beloved rap stars. Taking a clear-eyed look at the neighborhood that helped shape who he is today, Vezzo drops Live From The 6, his new album. Live From The 6 is a down-and-dirty collection of sinister street stories, alternating raw hustler’s anthems that elucidate the mindset required to escape rough circumstances with thoughtful reflections on the toll life on the streets take on those who make it out.

With an exception of a feature from DaBaby, who appears on glistening new single “Perfect” (which reached the Top 25 of YouTube Music’s Trending Chart), and YTB Fatt on menacing slapper “Come Outside,” Live From The 6 keeps things local, recruiting fellow 6 Mile rappers like Detroit star Babyface Ray, and Vezzo’s Iced Up Records associate Chuckie CEO, plus an army of local producers (including frequent collaborators B Wolf and Max Beats) to add soulful or sinister sounds, to fit Vezzo’s vibe. The culmination of Vezzo’s evolution from street-level hustler to a global ambassador for Detroit rap, Live From The 6 is available everywhere via Iced Up Records/Quality Control Music.

A pillar of the scene for nearly a decade, Icewear Vezzo is one of Detroit’s defining rap stars. He built his reputation with his acclaimed Rich Off Pints series of mixtapes. In 2022, the rapper and his label Iced Up Records entered into a partnership with Quality Control Music, where he was a natural fit with the label’s illustrious roster. With Quality Control, he released Paint The City in late 2022, which was home to the hit single “It’s All On U” ft. Kodak Black, as well as guest spots from Future, Jeezy, 2 Chainz, and more.

Vezzo’s deal with Quality Control continues an exciting period of success for the budding superstar. Consistently racking up more than 4 million streams on his catalog per week, Vezzo’s ambitions reach far beyond music, and even beyond the physical realm. The Iced Up Records CEO is a serial entrepreneur, starting his own businesses in fields as diverse as real estate, cannabis, snacks (We Eatin! brand recently dropped Vezzo’s own flavor of chips, called Vezzo Hotz), and jewelry maintenance.

With limitless ambition and the work ethic to achieve his every desire, it’s only a matter of time before Icewear Vezzo takes over the game.

Stream Live From The 6:

Watch “Perfect” ft. DaBaby:

Live From The 6 tracklist:
Intro – Skit
Class of 2024
Perfect ft. DaBaby
Rap Game
Momma Mil
Motion ft. Babyface Ray
Ain’t Enough
Come Outside ft. YTB Fatt
I Ain’t Mad At Ya
Chose Me ft. Chuckie CEO
Different Day
I’m The One

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