March 10, 2023 (NEW YORK, NY) – Today, rap superstar in-the-making Lola Brooke quells an eagerly awaited demand for new music with the release of her latest track, “So Disrespectful,” out now via Arista Records/Team Eighty Productions. The roaring, bass-heavy new music release from flourishing rap phenom is met with a cinematic music video available to watch on YouTube HERE.

Listen to “So Disrespectful” HERE.

Within the first seconds of the Reefa Music [Lola Brooke “Here I Come,” “Back To Business”] and Gyard [Lil Durk] produced track, listeners are met with an intimidating, grim beat that encapsulates the presence of Lola’s ‘Big Gator’ energy. Lola floats over the bass-knocking track on wax like the heavyweight champ she has proven to be in music and more. Her punchlines and ad-libs tally up more victories as she reminds you that she’s always ready for war and wins—it’s Gator Season. The lyrically-stacked “So Disrespectful” music release made its debut today with an accompanying music video, directed by BenMarc [NLE Choppa, BIA, Moneybagg Yo], that sharply displays the energy Lola continues to be known for in vivid color.

Within the last year, Lola Brooke’s rise in music has soared to astronomical heights. Her single “Don’t Play With It,” still setting a tone as a breakout hit, has amassed 77M+ worldwide streams to date. The track has recently earned placements on flagship Hip Hop playlists like Spotify’s “RapCaviar,” Apple Music’s “Rap Life,” and Amazon Music’s “Rap Rotation.”

This past weekend, Lola concluded the North American leg of the “Me vs. Myself Tour,” her first tour, with A Boogie wit da Hoodie. Lola brought efforts home as she performed at the Barclays Center in Brooklyn, New York, in front of a sold-out show with over 19,000 concert-goers in attendance. The Brooklyn native took to social media to share her gratitude and fulfillment for the night via Instagram HERE. The night of celebration at Barclays also included a heavy-hitting preview performance of today’s release, “So Disrespectful.”

Lola will perform in Austin, TX, at SXSW on Billboard’s “The Stage at SXSW” on March 16. For more information, visit HERE.

Lola will also visit the U.K. in London, Manchester, and Birmingham later this month on A Boogie with da Hoodie’s “Me v. Myself Tour.” Wrapping up the first half of the year, the 2023 Artist To Watch will be embarking on a string of festival show dates: Broccoli City Festival in Washington D.C, Openair Frauenfeld in Switzerland, Wireless Festival in Finsbury, London & Rolling Loud Germany, Rolling Loud Portugal and Rolling Loud Rotterdam.

This latest in strides for the one-to-watch artist Lola Brooke arrives on the heels of Lola being deemed “one of eleven artists set to make it big in 2023” by Rolling Stone, and “one of twenty rappers to watch in 2023” by Complex, along with “artist to watch” mentions from iHeart, Pop Sugar, Genius, HHDX and Vogue. In February, the Bed-Stuy native earned notices as Billboard’s Rookie of the Month and BET Amplified Artist of the Month . Renowned footwear brand Timberland® unveiled a new campaign with Lola last month, celebrating the 50th anniversary of both Hip Hop and the Original Timberland Boot. This past Sunday, Lola made her acting debut on the hit CBS series East New York for episode fourteen, “Family Tithes.”

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