$NOT Announces Viceroy, His Upcoming Album, Arriving June 28th via 300 Entertainment

The South Florida Rapper Will Kick Off His “Get Busy Or Die Tour 2024” Following The Project’s Release

Home To Recent Single “Bully,” the Album Will Be The South Florida Rapper’s First Since 2022’s Acclaimed Ethereal

Critical Praise:
“At a certain point, all these moments added up to one undeniable fact: $NOT is a legitimate star who makes music that will find its way to the ears of millions, no matter where it’s shared on the internet.” – Complex

“The rapper and singer has been one of hip-hop’s most exciting, charismatic and likable young guns for nearly three years now…But musically, Ethereal may be his finest chapter yet: alternately dark and light, dreamy and menacing, dismissive and romantic, evoking angels, demons, winter and summertime.” – GQ

“He’s well on his way to being one of the next independent rappers to make a mainstream splash… $NOT’s got a very particular kind of charisma, and one single at a time, everything’s clicking.” – Pigeons & Planes

“Over the years, $not has evolved from an experimental ASMR-type artist to a distinctive lyricist who’s destined to lead the new wave of the SoundCloud era.” – Miami New Times (cover story)

“Beautiful Havoc presents a spectrum of ever-changing moods, reflecting the binary suggested by its title. The tone is mostly relaxed and casually charismatic, anchored by $NOT’s precise and direct delivery, but there’s a creeping negativity on the margins…There’s enough havoc in the world already—$NOT finds time in his music for more elegant things.” – Pitchfork

“$NOT’s ‘Pressure’ Reveals a Changing Tide in Hip Hop…His nonchalant flow and reserved style does not diminish his dark, heavy lyrics and straight-to-it delivery.” – Teen Vogue
The Announcement:
Never comprising or slowing down, $NOT has become a rap star on his own terms. Today, he announces Viceroy, his upcoming album coming June 28th via 300 Entertainment. The project will be his first full-length since 2022’s acclaimed Ethereal, home to hit tracks like “Doja” ft. A$AP Rocky and “BENZO.” Viceroy promises to bring $NOT’s signature soundscapes and low-talking rhymes, seen on already-released tracks like the plugg-inspired “BULLY.”

“Naming my album VICEROY just made sense because that butterfly stands for transformation and resilience—which is what I’ve been through in this industry,” says $NOT. “People might not get it, but Florida’s in my blood, and the Viceroy is a symbol of that struggle and growth.”

Following the album’s release, $NOT will kick off the North American leg of “Get Busy Or Die Tour 2024,” his next headlining tour. Beginning in Orlando on July 24th, the tour spans 32 dates across the country, including shows in New York, Chicago, Los Angeles, Atlanta, and a hometown show in South Florida. The tour will feature support from Cochise, Fourfive, Baby Kia, Scarlet House, and 0500gcsy.

Viceroy will be $NOT’s latest step in his rise to rap stardom, following last year’s standout singles: the defiant “Cruel World,” featuring a video directed by Chris Villa, who directed A$AP Rocky’s “RIOT (Rowdy Pipe’n)” and Ice Spice’s “In Ha Mood” videos, and “Easter Pink,” a laid back slapper with a psychedelic video of its own. The 300 Ent. signee spent much of the year on the road, highlighted by his headlining 33-date “Get Busy Or Die Tour.” With support from Night Lovell, Eem Triplin, and DC The Don, the fast-selling “Get Busy Or Die Tour” connected $NOT with fans from coast to coast – selling over 45,000 tickets.

As he toured and released new singles, $NOT continued to rack up streams on his formidable catalog, powered by fan favorites from his albums – TRAGEDY + (2019), Beautiful Havoc (2020), and Ethereal (2022): several of his songs earned RIAA certifications last year, including “Mean” (GOLD), “Gosha” (PLATINUM), “Tell Em” (2x PLATINUM) and “Beretta” (GOLD). Overall, the hoodie-clad rapper has generated over 2 billion total streams across platforms.

With Viceroy on the way, keep an eye on the young rapper as he continues to evolve into an icon on his own uncompromising terms.

“Get Busy or Die 2024” dates:
July 24 Orlando, FL
July 25 Fort Lauderdale, FL
July 26 St. Petersburg, FL
July 27 Atlanta, GA
July 28 Charlotte, NC
July 30 Silver Spring, MD
July 31 Philadelphia, PA
Aug 02 Brooklyn, NY
Aug 03 Boston, MA
Aug 06 Toronto, ON
Aug 08 Cleveland, OH
Aug 09 Cincinnati, OH
Aug 10 Detroit, MI
Aug 11 Chicago, IL
Aug 13 Minneapolis, MN
Aug 14 Omaha, NE
Aug 15 Denver, CO
Aug 17 Salt Lake City, UT
Aug 18 Boise, ID
Aug 21 Seattle, WA
Aug 22 Portland, OR
Aug 24 Sacramento, CA
Aug 25 San Francisco, CA
Aug 27 Los Angeles, CA
Aug 28 Anaheim, CA
Aug 31 San Diego, CA
Sep 02 Tempe, AZ
Sep 03 Albuquerque, NM
Sep 04 Oklahoma City, OK
Sep 05 San Antonio, TX
Sep 07 Dallas, TX
Sep 08 Houston, TX

For inquiries, please contact
Kerry Harrison, Audible Treats
Links:
instagram | twitter | soundcloud | youtube | spotify | merch

Buy Tickets to “Get Busy or Die 2024”: https://snot.xyz/tour

“Bully”: https://snot.lnk.to/Bully / https://www.youtube.com/watch?v=Qw9v5Gp4bu4

“0%” ft. ZillaKami: https://snot.lnk.to/ZeroPercent / https://www.youtube.com/watch?v=c2LSCzQScsw

“Cruel World”: https://www.youtube.com/watch?v=yQrccbjQbP4 / https://snot.lnk.to/cruelworld

“Easter Pink”: https://snot.lnk.to/EasterPink / https://youtu.be/D3psPKLXTuE

Tickets for “Get Busy Or Die Tour”: https://snot.xyz/tour

“BENZO”: https://youtu.be/51VT49Z1nX0

“5AM”: https://www.youtube.com/watch?v=B7Q8vhuzz5E

Ethereal: https://snot.ffm.to/ethereal

“Doja” ft. A$AP Rocky: https://youtu.be/xiVqKFDqxyg / https://snot.ffm.to/doja

“GO!”: https://youtu.be/XYnMAnZTQu0

“RED”: https://youtu.be/wYTQ5ELGH-M

“Whipski” ft. Lil Skies (dir. by Cole Bennett): https://snot.ffm.to/whipski

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