Video: YTB Fatt – “One Mo”

The Loaf Boyz Rapper Reflects On A Complicated Relationship In His R&B-Inspired New Song and Video

Critical Praise:
“YTB Fatt has been bubbling out of Memphis, specifically in the past few months. Though he’s yet to release an official body of work, he’s slowly gained momentum as the one to look out for in Memphis.” -HotNewHipHop

“He has been making a lot of noise in his hometown of West Memphis in the past few months. His singles “Come & Get Me,” “In My City,” and “At The Store” featuring Bankroll Freddie became some of the rapper’s regional hits.” – REVOLT
The Single:

While he is often praised for his breathless flow and effortless flexes, YTB Fatt is more than just a street rapper. Making an effort to show off his versatility, the West Memphis, AR rapper taps into his soulful side on his new single “One Mo.” Rapping atop an R&B-infused beat, Fatt asks his girl for one more chance, reminiscing on the good times they had: “Girl give me one more chance / Stop playing, come give me one more hug.” Despite everything, the bond of their relationship seems unbreakable, with Fatt confident his girl is still in love with him. In the video, Fatt gives an account of his complicated relationship, starting with the romantic early dates and continuing until the passion curdles into animosity.

“One Mo” continues YTB Fatt’s string of fiery singles, including the OT7 Quanny-featuring “I Did It,” the Usher-sampling “Same,” featuring a YouTube Top 25-trending video with cameo appearances from GloRilla and Big Homiie G, and “Brazi Blue Cheese,” an ode to the founder of GUMBO.

With Moneybagg Yo’s Loaf Boyz him and over 140 million streams in the bank, YTB Fatt had a breakout year in 2023, highlighted by his recent mixtape Who Is Fatt. His first full-length project, Who Is Fatt charted on Billboard and Apple Music, reaching #4 on Billboard’s Heatseekers Albums and charting as high as #12 on Apple Music’s All-Genre Album Chart and at #6 on Apple Music’s Hip-Hop Albums Chart. The project is home to his breakout hit “Get Back” (19 million YouTube views), and the Pitchfork-praised “Poppin It Hard,” plus guest appearances from Rob49, Big Homiie G and FTO Sett. Fatt followed up Who Is Fatt with the no-holds-barred 10-pack Foxes Only, featuring guest appearances from Lil Yachty, GloRilla, and BabyDrill. Both Who Is Fatt and Foxes Only are available on all platforms via Loaf Boy Ventures / 10K Projects.

YTB Fatt has been rising steadily in the Dirty South since the beginning of last year. Born and raised in West Memphis, Arkansas, just across the Mississippi from the Tennessee rap hotbed, YTB Fatt caught the attention of an impressed Moneybagg Yo with songs like “Played Out” and “Don’t Crash.” Moneybagg Yo quickly signed Fatt to his Bread Gang label, collaborating with Fatt on the hit “Shot Off Gumbo” (13 million YouTube views) and connecting Fatt with Lil Durk on “Rock Out”–both of Yo and Fatt’s collaborations appeared on the Memphis rapper’s Hard To Love album. Since then, Fatt has continued to drop more street hits, and has become an in-demand featured artist, working with artists like Trippie Redd, Rob 49, Icewear Vezzo, and many, many others.

With two successful mixtapes under his belt, Fatt is tirelessly working to reach the top of the rap game. Stay tuned for much more.

Please contact Michelle or T’Keyah for more info.
The Background:
YTB Fatt, a rising hip-hop artist, is making waves in the music industry. Born and raised in West Memphis, Arkansas, YTB Fatt recently made Miami his new home base, joining the inner circle of renowned rapper Moneybagg Yo. With the support of Moneybagg Yo, YTB Fatt is poised to make a significant impact on the rap scene. Despite his intimidating rap persona showcased in his songs and videos, YTB Fatt is surprisingly humble and polite in person. He expresses his admiration for Miami, still smitten with the vibrant city since his move in October. YTB Fatt’s upbringing in the Memphis region was tough, and he acknowledges the faster pace of Miami compared to his hometown. YTB Fatt’s journey into music began in 2019 when he transitioned from his previous passion for gambling. He dedicated himself to rap, performing relentlessly in West Memphis and building a reputation for his captivating stage presence. It was his talent and drive that caught the attention of Moneybagg Yo, who took him under his wing as a mentor. YTB Fatt’s video, “I Told You That” showcases his raw talent and ambition. With a series of weekly releases lined up, he aims to prove himself in the industry. YTB Fatt is determined to make his mark and solidify his position as one of the hottest up-and-coming rappers on the scene.

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